EX-MCKINSEY · PRODUCT DESIGN LEAD · 11+ YEARS

I design how AI behaves.

I design how AI behaves.

I build AI-first products that make complex systems feel simple, trustworthy and human.

I build AI-first products that make complex systems feel simple, trustworthy and human.

I build AI-first products that make complex systems feel simple, trustworthy and human.

11+

11+

years designing products, from McKinsey to a US AI startup

15+

15+

designers hired and led at McKinsey’s Chennai design hub

1.8×

1.8×

conversion lift after rebuilding an AI flow users stopped trusting

10K+

10K+

monthly users on a product I led from zero

DESIGNED FOR TEAMS AT

PROJECTS

My Latest Projects

My Latest Projects

New here? Start with One-Click Apply, where a failed automation experiment became a 1.8× conversion lift.

I started in Hollywood VFX, fixing films one frame at a time. Then nine years at McKinsey taught me why the frame matters. Now I build AI products where both count.

I started in Hollywood VFX, fixing films one frame at a time. Then nine years at McKinsey taught me why the frame matters. Now I build AI products where both count.

I started in Hollywood VFX, fixing films one frame at a time. Then nine years at McKinsey taught me why the frame matters. Now I build AI products where both count.

Man in white t-shirt front photo

ABOUT

VFX artist turned strategic product leader.

VFX artist turned strategic product leader.

VFX artist turned strategic product leader.

My career started on Hollywood films, compositing frames where one wrong pixel ruins the shot. Then nine years at McKinsey, designing for Fortune 500 companies, taught me to start with the business problem. A founding role at a US AI startup taught me to ship. Today I lead ten designers and six engineers across government, manufacturing and AI work. I bring strategy, product design and experience design together, and I still care about the pixel. I just start with the problem now.

My career started on Hollywood films, compositing frames where one wrong pixel ruins the shot. Then nine years at McKinsey, designing for Fortune 500 companies, taught me to start with the business problem. A founding role at a US AI startup taught me to ship. Today I lead ten designers and six engineers across government, manufacturing and AI work. I bring strategy, product design and experience design together, and I still care about the pixel. I just start with the problem now.

Man in white t-shirt front photo
Man in white t-shirt front photo
Man in white t-shirt front photo
Man in white t-shirt front photo

HOW I GOT HERE

From frames to frameworks.

From frames to frameworks.

From frames to frameworks.

2014–2015

Digital Compositor

FUTUREWORKS, HOLLYWOOD VFX

Fast & Furious 7 and The Amazing Spider-Man 2. Where I learned to obsess over every frame.

2015–2024

Designer to Design Lead

MCKINSEY & COMPANY

Nine years with Fortune 500 clients. Built the Chennai design hub from the first hire to 15+ designers. Learned to start with the business problem.

2024–2025

Founding Designer

CIRCLE GLOBAL, US AI STARTUP

Led an AI hiring platform from zero to 10K+ monthly users. Learned to ship, measure and rebuild.

2026–Now

Senior UX Lead + Independent

LEAD BEYOND · OWN PRACTICE

Leading ten designers and six engineers across a UAE government education platform and AI tools for manufacturing. Plus my own practice with consultants and founders.

HOW I WORK

Four habits I bring to every project.

Four habits I bring to every project.

Four habits I bring to every project.

01

Problem before pixels

I define the business problem and the decision it drives before I design a single screen. The McKinsey habit.

02

Research, not opinions

Interviews, audits and analytics settle debates. One-Click Apply started with 18 interviews and 16 platform audits.

03

AI that shows its work

People trust what they can see, question and undo. So every AI action I design is visible and reversible.

04

Craft down to the frame

The VFX habit never left. The last 5% of polish is what makes a product feel trustworthy.

CAREER

The short version.

The short version.

Senior UX Lead (2026–Now)

Lead Beyond

Leading ten designers and six engineers across a UAE government education platform (under NDA), Ortum and Saathya. Complex eligibility rules turned into journeys first-time users finish on their own.

Senior UX Lead (2026–Now)

Lead Beyond

Leading ten designers and six engineers across a UAE government education platform (under NDA), Ortum and Saathya. Complex eligibility rules turned into journeys first-time users finish on their own.

Senior UX Lead (2026–Now)

Lead Beyond

Leading ten designers and six engineers across a UAE government education platform (under NDA), Ortum and Saathya. Complex eligibility rules turned into journeys first-time users finish on their own.

Founding Designer, Product Lead (2024–2025)

Circle Global

Took a US AI startup from zero to 10K+ monthly users. Ran the research myself, then rebuilt a failing AI flow into a 1.8× conversion lift and cut drop-off from 60% to 7%.

Founding Designer, Product Lead (2024–2025)

Circle Global

Took a US AI startup from zero to 10K+ monthly users. Ran the research myself, then rebuilt a failing AI flow into a 1.8× conversion lift and cut drop-off from 60% to 7%.

Founding Designer, Product Lead (2024–2025)

Circle Global

Took a US AI startup from zero to 10K+ monthly users. Ran the research myself, then rebuilt a failing AI flow into a 1.8× conversion lift and cut drop-off from 60% to 7%.

Designer to Design Lead (2015–2024)

McKinsey & Company

Designed for Fortune 500 clients including Alcon, Johnson & Johnson and Novo Nordisk. Built the Chennai design hub from the first hire to 15+ designers.

Designer to Design Lead (2015–2024)

McKinsey & Company

Designed for Fortune 500 clients including Alcon, Johnson & Johnson and Novo Nordisk. Built the Chennai design hub from the first hire to 15+ designers.

Designer to Design Lead (2015–2024)

McKinsey & Company

Designed for Fortune 500 clients including Alcon, Johnson & Johnson and Novo Nordisk. Built the Chennai design hub from the first hire to 15+ designers.

Digital Compositor, Hollywood VFX (2014–2015)

FutureWorks

Fast & Furious 7 and The Amazing Spider-Man 2. Frame-level craft I still bring to every screen.

Digital Compositor, Hollywood VFX (2014–2015)

FutureWorks

Fast & Furious 7 and The Amazing Spider-Man 2. Frame-level craft I still bring to every screen.

Digital Compositor, Hollywood VFX (2014–2015)

FutureWorks

Fast & Furious 7 and The Amazing Spider-Man 2. Frame-level craft I still bring to every screen.

SERVICES

Work with me

Work with me

Design leadership and hands-on product work for teams, plus pitch and brand for consultants and firms.

Fractional design lead

Senior design leadership a few days a week, not five.

Fractional design lead

Senior design leadership a few days a week, not five.

Product design

Your critical flows, from research to shipped UI, including AI products.

Product design

Your critical flows, from research to shipped UI, including AI products.

Pitch and brand

The deck and identity you need for the raise.

Pitch and brand

The deck and identity you need for the raise.

Websites

Fast, polished marketing sites built in Framer.

Websites

Fast, polished marketing sites built in Framer.

EXPLORATIONS

My Latest Explorations

My Latest Explorations

Self-initiated concepts, where I test ideas outside client work.

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CONTACT

Let's Get in Touch

Interested in collaborating or learning more? Feel free to reach out.

Questions or concerns: parth@parthprakash.com

Tell me what you’re working on

I reply within one working day. Tell me what you are working on and I’ll come back with how I would help.

Metallic shape background image

CONTACT

Let's Get in Touch

Interested in collaborating or learning more? Feel free to reach out.

Questions or concerns: parth@parthprakash.com

Tell me what you’re working on

I reply within one working day. Tell me what you are working on and I’ll come back with how I would help.

Metallic shape background image

CONTACT

Let's Get in Touch

Interested in collaborating or learning more? Feel free to reach out.

Questions or concerns: parth@parthprakash.com

Tell me what you’re working on

I reply within one working day. Tell me what you are working on and I’ll come back with how I would help.