Issue
Evidence
Before designing any solution, we needed to deeply understand why frontline hiring in the U.S. F&B sector is fundamentally broken — not just visually outdated, but structurally misaligned with how hourly, gig, and migrant workers actually look for jobs.
This research phase was not about finding inspiration.
It was about identifying system-level friction, workflow failures, and non-negotiable constraints (compliance, privacy, data security) that any real solution must operate within.
Current User Journeys

Job search → Job page → Click “Apply” → Redirect to ATS → Create login → Fill profile → Upload résumé → Fill work history → Answer compliance questions → Submit → Wait for email
UI Steps
Search bar + filters
List of jobs
Job detail → Apply
Redirect form
Multi-step form (repeated fields)
Pain Points
Redirect breaks context (job page → new site)
Repeated data entry across roles
ATS systems treat each apply as brand-new person
No unified status — users wait for email
Traditional marketplace use-case flows into legacy ATS.

Open app → Browse local jobs → Click Match → Get matched → Fill form → Upload résumé → Answer screening → Submit → No clear feedback or status
UI Steps
Map / list of nearby roles
“Match this job”
First-time profile creation
Short form
Screening questions
Submit
Pain Points
No continuity between jobs — applied jobs behave like discrete events
Profile resets required for additional roles
Feedback is missing — no delivery status
Workers don’t know which jobs saw their résumé
Mobile-first job board still leaves users with repeated forms and no tracking.
Platform Landscape
Detailed ATS Research Benchmark
Key Insight
Even “AI-first” platforms still force candidates through compliance-driven corporate workflows.
Most platforms ask all fields every time, even when irrelevant. No memory or reuse of prior answers.
Competitive UX Pattern Cards
Workday
Pattern: Multi-step long form
Weakness: Not mobile-friendly; context lost in redirects
iCIMS / SmartRecruiters
Pattern: Resume + cover letter emphasis
Weakness: Excludes non-résumé or blue-collar candidates
Snagajob
Pattern: Local job listing
Weakness: Still requires discrete forms per job
Job Today
Pattern: Short matching input
Weakness: No tracking or apply history
FB groups
Pattern: Informal posting
Weakness: No structure, no tracking, no verification
What Platforms F&B Workers Actually Use (Usage Stats)
We built “One Click Apply” to remove repetitive work for frontline F&B hires. Early pilots taught us a brutal truth: removing clicks can remove protections. The initial feature technically worked — but it failed when legal, privacy, employer operations, and the real human contexts collided. We had to stop, unpack every assumption, and redesign to keep scale and safety.
Expecatation
What we thought would happen
Visual style:
Clean, optimistic UI
One big CTA: “Apply”
A single tap animation
Confetti / checkmarks / progress ring
Micro-copy examples:
“No forms, no friction”
“AI handles the rest”
What this represents:
The naïve belief that speed = success.
Reality
What actually happened
Visual style:
UI with red warning states
Error badges over fields
Legal/lock icons
ATS rejection states
Show visually:
A form blocked at SSN, WOTC, Work authorization
Red system messages:
“Employer rejected submission”
“Compliance audit required”
“Rate limit exceeded”
“Candidate disqualified”
What this represents:
The system technically worked, but the world it ran in didn’t.
Outcome
What we changed
Visual style:
Calmer, grounded UI
Gated steps
Clear consent modals
Track view with statuses
Show visually:
AI suggests → user confirms
Sensitive data = “Review before sending”
Status list:
Sent
Needs info
Employer follow-up
“Why we ask this” tooltips
What this represents:
We stopped chasing fewer clicks and started designing for safe momentum.
Persona Journeys: Real-World Hiring Friction
We mapped the full hiring journey for three frontline personas to understand where “One Click Apply” broke — and where it could safely remove friction.
Each journey shows:
Stages
Emotional curve
Concrete pain
Design opportunity
Where automation must stop
Alex — Server / Gig Worker (24)
Location: Austin, TX
Tech: iPhone, Craigslist, FB Groups
Goal: Bulk apply fast
Frustration: Repetition & hidden rejections
Maria — Line Cook (28) - Immigrant
Location: Queens, NY
Tech: Android, WhatsApp, limited English
Goal: Job within 48–72 hours
Fear: Data misuse, deportation risk
James — Restaurant Manager (38)
Location: San Francisco
Tech: Harri, Workday, Greenhouse
Goal: Staff fast + stay compliant
What We Learned
Removing friction blindly caused new problems:
Users felt unsafe when sensitive questions appeared too early
Employers needed verified, compliant data
Candidates didn’t understand why certain details were required
So we shifted from full automation → to guided, consent-based automation.
Learn Once
System behavior
How it appears in the UI
Reuse Context
System behavior
How it appears in the UI
Ask Only When Unknown
System behavior
How it appears in the UI
Provide Clear Feedback
System behavior
How it appears in the UI
Respect Real-World Boundaries
System behavior
How it appears in the UI
We redesigned both the interaction and the visual language to support fast, confident decision-making.
Job Discovery & Card Redesign
Designing the first job discovery screen was one of the hardest parts of the product.
This screen had to balance speed, clarity, trust, and intent — and it took multiple rounds of iteration with our team and pilot users (a mix of recruiters and frontline job seekers) to get it right.
Below is how the experience evolved from concept to final product.
Version 1 — “Job Board Mode”
What we tried
What we learned
Why we moved on
Version 2 — “AI-Guided Feed”
What we tried
What we learned
Why we moved on
Final Version — “Intent-First Cards”
What we shipped
Why this works
Job Card Redesign — From Static Lists to Actionable Cards
While rethinking job discovery, we also redesigned the job card itself.
The card had to do one thing well: help users decide and act in seconds.
Version 1 — “Crowded List Card”
What it was
Why it failed
Hard to scan
No clear action
Felt like a legacy job board
Version 2 — “Full-Screen Insight Card”
What we changed
One card per screen
Clear visual structure
Highlighted “Why this is a good fit”
Removed clutter
What we learned
Looked better
But required users to open and read before acting
Slowed down fast applicants
Final Version — “Swipe-to-Apply Card”
What we shipped
One card per screen
Clean, minimal layout
Primary info visible instantly
Swipe right to apply
Swipe left to skip
Why this works
Swipe to Apply
Inspired by Tinder and Bumble, we introduced a swipe-to-apply interaction to match users’ natural behavior.

Let's Get in Touch
Interested in collaborating or learning more? Feel free to reach out.
Or email parth.golecha@gmail.com











































